Glacier BrewHouse
Project Summary
Glacier BrewHouse is one of Anchorage’s most iconic dining establishments, known for its wood-fired cuisine, craft beer, and distinctly Alaskan atmosphere. As the restaurant approached its 30th anniversary, 23 and Frosty was commissioned to modernize its digital presence while preserving the authenticity that made it a local favorite. The objective was to create a visually immersive, performance-driven website that reflected the Glacier BrewHouse experience and supported new digital initiatives, including online gift card sales and event promotions. The result is a fully responsive WordPress platform that blends Alaskan storytelling, strategic SEO, and seamless user functionality.
Website Design & Development
We rebuilt the Glacier BrewHouse website from the ground up using a responsive WordPress framework designed for performance and scalability. The design emphasizes bold visuals, immersive imagery, and intuitive navigation, ensuring visitors can easily explore menus, events, private dining options, and the restaurant’s story. Special attention was given to mobile optimization, as the majority of restaurant traffic originates from mobile search.
E-Commerce & Online Store Integration
A fully integrated online store was developed to support digital gift card sales usable at both Glacier BrewHouse and Orso. The system was configured for secure transactions, simple checkout, and streamlined fulfillment management. This addition created a new revenue channel while enhancing convenience for customers purchasing remotely.
Photography & Visual Content Strategy
High-impact photography was integrated throughout the site to highlight the wood-fired cooking process, craft beverages, interior ambiance, and glacier-inspired branding. The visual direction reinforces the restaurant’s identity as a premier Alaskan dining destination.
Search Engine Optimization (Local SEO)
The site architecture and content were strategically optimized to target Anchorage dining keywords and Alaska-specific search queries. Metadata, structured headings, internal linking, and local SEO enhancements were implemented to improve visibility in competitive restaurant-related searches. The result is stronger positioning for terms related to Anchorage restaurants, private dining, and Alaskan cuisine.
Performance & Technical Configuration
We optimized the site for speed, security, and long-term maintainability. Hosting configuration, analytics integration, and backend structuring ensure that the platform remains stable, measurable, and scalable as the restaurant continues to grow.
