Orso
Project Summary
Orso is a long-standing, upscale Anchorage restaurant known for refined cuisine, curated wine selections, and private dining experiences. As part of a broader digital modernization effort, 23 and Frosty was brought in to redesign and rebuild the Orso website from the ground up. The goal was to create a clean, elegant, and highly functional digital experience that reflected the sophistication of the restaurant itself—while improving search visibility, mobile usability, and overall performance. The finished product positions Orso as a premier dining destination in Anchorage with a website that matches the quality of its in-house experience.
Website Design & Development
We designed and developed a fully responsive WordPress website tailored specifically to Orso’s upscale brand identity. The layout prioritizes visual storytelling, seamless navigation, and clear calls-to-action for reservations and private events. Advanced theme customization ensured both aesthetic refinement and long-term flexibility for content updates.
SEO & Content Optimization
To bring Southside Bistro’s story to life, we integrated high-quality photography and video content throughout the site. These visuals showcase the vibrant open dining area, the artful preparation of locally-sourced dishes, and the dynamic ambiance that makes every visit special—inviting guests to experience the bistro’s unique culinary journey.
Social Media Integration
We implemented dynamic Instagram and Facebook integration to keep the site fresh with updated content and reinforce cross-channel visibility. This allows Orso’s website to reflect real-time engagement while strengthening brand continuity across platforms.
Photography & Visual Direction
Professional imagery was curated and integrated throughout the site to highlight Orso’s culinary presentation, interior ambiance, and private dining capabilities. Visual consistency was critical to reinforcing brand perception and elevating the online experience.
Performance & Technical Configuration
The build included performance optimization, structured navigation improvements, and technical refinements to improve load speed and user experience. Hosting configuration and backend structuring ensure the website is secure, scalable, and easy to manage internally.
